Apple i-tunes Case Study

Case Study :: Apple i-tunes

Campaign

Apple i-tunes

Objective

To dynamically promote the Apple i-tunes affiliate programme by means of integrated database marketing.

Adforce Added value

Technical implementation whereby the databases of several large music sites were linked to the i-tunes database. Creation of a channel to generate income for the media involved in the programme.

Outcome

Apple i-tunes has a prominent and meaningful presence on several of the leading music websites. Users can immediately download the right album of an artist when they read an album review. The owners of the media where i-tunes is present receive compensation per i-tunes sale.