Case Study :: Targeted Bannering - Are You Waterproof

Campaign

Are You Waterproof

Objective

To introduce young people to the maritime sector and its job opportunities in Belgium

Adforce added value

One of the four campaign elements involved a wide-ranging and targeted bannering campaign whereby outreach to young people - the target group - was maximised.

Adforce handled all media planning and implementation on the campaign, including technical elements, reporting and campaign analysis.

Outcome

Altogether, there were more than 3,500,000 impressions on various leading youth sites reaching more than 800,000 young people over a period of 6 weeks.


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