social media

Social Media

More and more, the internet has become a meeting place for people with common interests. By taking advantage of the possibilities of social media, blogs and community marketing, you can engage in extensive but targeted marketing of your products within these online communities.

The range of options is extremely varied. But they all have one thing in common: they allow you to take an integrated approach to take the promotion of your message.

For example, you can integrate separate info sections on relevant sites, organise a competition or sales promotion for a particular community, or develop a software 'widget' to interactively introduce your brand, your product or your service to people.

Types of social media

Social media sites exist in all shapes and sizes. A few examples of the sorts of communities within which you can undertake a community marketing initiative:

  • Youth communities such as MySpace.com
  • Photo sharing communities such as flickr.com
  • Video communities such as YouTube.com
  • Professional networks such as LinkedIn.com
  • Blogs post by the famous and the not-so-famous.


Social Networks

Social networks like Facebook, Netlog, MySpace and LinkedIn are special sorts of communities in which people have the opportunity to network online to meet each other. These social networks present a treasure trove of possibilities to creatively focus the attention of community members on your website:

  • Profile pages for your firm
  • Interactive software widgets
  • Social ads
  • Viral film clips
  • Etc.

Blog Marketing

In the event that you want to advertise via blogs, an announcement or a review of your product or service is posted to a set of suitable blogs. In that way you can inform your target audience and simultaneously, you reach a large group of potential customers.

When you promote your product or service on a blog you also may benefit from the viral effect: many bloggers use each other's articles, which results in substantial free publicity for you.

The role of Adforce

Our experts handle the technical development, integration and promotion of your campaign via social media and social communities. During the first phase, our specialists present to you a list of suitable marketing options. Once a plan of action has been determined, we work to develop a creative approach and work out the technical implementation details.

Adforce collaborates with more than 200 blogs in Belgium and the Netherlands on blog marketing activities. We initiate contacts with bloggers, select the right blog media for your campaign and provide assurances that your campaign will get the visibility you are looking for.


Would you like to find out more about Adforce's blog & social media services?

Would you like to learn more about the services we can deliver in the fields of blog promotion and social media? Then contact us now with absolutely no obligation:
 
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