E-mail Marketing

E-mail marketing is the digital variant of direct marketing and an extremely effective response-oriented form of online marketing.

Carrying out promotions via e-mail provides an assurance of a quick response. A second advantage is that the effectiveness of e-mail marketing can be easily measured. These are two essential advantages of e-mail marketing compared to direct marketing.

What you can do with e-mail marketing

E-mail marketing is a flexible form of internet marketing, lending itself in particular to relationship building and customer acquisition.

You'd like to send a newsletter to your existing customers.
You want to offer a discount to customers prospects
You are looking for new sales leads.
You would like to stimulate direct sales via your website
...

The essential elements of a successful e-mail campaign

An e-mail marketing campaign is comprised of four elements:

1. E-mail technology - a solid platform from which to send your newsletter or promotion.
2. E-mail promotion - reaching the desired target audience.
3. E-mail design - an attractive message that piques the curiosity of the recipients.
4. E-mail consulting - e-mail marketing expertise to ensure the success of your campaign.

The role of Adforce

1. E-mail technology

Adforce uses an advanced e-mail software platform to send your message to your own contact list. You can put together your own e-mail campaigns or let our experts do that for you.

2. E-mail promotion

Would you like to undertake a promotion by e-mail but you don't have your own contacts, or are you looking to reach a new target audience? Adforce has access to more than 50,000,000 detailed profiles in Europe. All you need to do is to determine the target audience you would like to reach and we will take care of the rest.

3. E-mail / Newsletter design

The experts at Adforce will provide an appropriate graphic design for your newsletter or e-mail campaign to maximise the chances that people will be spurred to react to your message.

4. E-mail Consulting

Our consultants make certain that your e-mail campaign is implemented without any problems. To make certain that you don't unintentionally spam recipients, we see to it that all activities are carried out in compliance with legal requirements.

Our specialists also carry out spam-testing on your communications. We check to make certain that e-mail filters don't reject your message as spam and make any corrections that may be required.