website usability via heat-mapping and eye-tracking

Website Usability

To achieve success on the web, the 'usability' of your website has to be good. Simply by building a client-friendly and well-structured website, you can make certain that you communicate in the most effective way with your visitors and generate more of the desired results.

Unfortunately, it is too often the case that the primary focus is directed toward attracting more visitors to the website, without regard for the ultimate goal (the so-called conversion).

Getting visitors to your site is not enough. You want them to:

1 - make a purchase on your site

2 - request more information

3 - register on your site

...


More conversions with a better interface

Adforce will carry out a complete website analysis which will examine all elements of website usability. With this usability study you can then implement those changes that will lead to more visitor conversions. In other words, by engaging in usability testing your website will deliver a better conversion rate, more leads, increased sales, and ultimately, more returning customers.

We carry out an analysis of your site on three usability levels


1) website design - graphics

  • correct colour use
  • proper menu structure
  • eye-tracking & heat-mapping


2) website interface - technical considerations

  • resolution
  • browser check
  • user-friendly navigation


3) website content - copywriting

  • clear call to action
  • relevance of page titles
  • structure and readability of the copy



Would you like to find out more about Adforce's web usability services?

Would you like to learn more about what we can do for you in the area of website usability? Then contact us now with absolutely no obligation:
 
by phone
+32 2 511 56 69

by e-mail
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