Web Analytics

website statistics and patterns via analytics

Web Analytics

With the aid of web analytics tools, you can gain insight into the characteristics of your website visitors.

By analysing website statistics you can find out how effective your online promotions are and how visitors to your site behave, and you can discover how you can improve your site.

Website statistics: the numbers tell the tale

The data serve as a rich source of information, but it is also essential that you correctly interpret your web analytics. Your website statistics can give you vital information about:

Which pages yield the best conversion rates.
Where most people click.
Which visitor sources give the best conversion rates.
The total value in sales that are generated from an advertising campaign.
etc.

Google Analytics = advanced website statistics

Many software packages can be used to collect website statistics. Adforce uses Google Analytics because of its powerful integration with other services, its user friendliness and its cost. If you wish to use a different web analytics package, we can, of course, discuss other options with you.

Adforce's Web Analytics services

First and foremost, Adforce consultants will make certain that your web statistics tool is properly integrated into your website. Once you've gathered enough data, an experienced consultant will interpret the statistics. You will then receive an overview of the concrete actions you can take to improve your results.